I was recently honored to be a guest on the CGC Podcast hosted by Gary Mottershead, where I had the chance to share insights on leading a company as a second-generation owner. It’s been a rewarding journey alongside my brother, growing Whitmore Inc., a family-run business now celebrating its 25th anniversary.

We’re proud to recognize one of our own, Aaron Eicher, for being named Firefighter of the Year! Whether he’s bravely fighting fires or managing the needs of our LOADRITE and Groeneveld-BEKA customers, Aaron shows unwavering dedication.

Every Monday morning we offer the opportunity to pray together as a team. Those who are able and so desire call in and we spend 15-45 minutes sharing individual, family, and company prayer requests.

It is truly with humility (ok, not the fake kind that most are forced to say) that we announce our partnership with LOADRITE has taken on a new chapter. What started as a partnership between LOADRITE and Whitmore Sales in 2000 covering 2.5 states is now growing to include IA, SD, NE, IL & MO.

We are delighted to announce we have rebranded to Whitmore Inc. it’s the same premium products, service and support just with a new look.

You now have one number to call to support your LOADRITE & Groeneveld-Beka products: (855) 5 WEGOTU, or (855) 593.4688.

We are absolutely thrilled to announce that we are now the fully authorized stocking and servicing distributor for the Groeneveld-Beka auto-lubrication product line in MN, ND, SD, IA & NE.

As we launch our website the tag line “Sales With Integrity” has stuck as the best way to describe our modus operandi. The natural questions raised are- Why? Why “with integrity”?